At the dark heart of corporate consumer culture lie the social programs that mass-produce conformity, obedience, acquiescence and consent for the matrix.
The cult of celebrity is the royal monarch of these schemes, the ace in the hole for mass mind control and the disempowerment of the individual. This is the anointed paradigm of idol worship and idol sacrifice, a vampire’s feast on our individual and collective dreams. Who do you love? Who do you hate? Who do want to be like?
Combine this paradigm with the technology of social media, and the individual is flung into oblivion, never fully understanding the importance and value of their own life, instead always comparing themselves to phony ideals and well-designed, well-funded marketing campaigns.
‘The camera has created a culture of celebrity; the computer is creating a culture of connectivity. As the two technologies converge – broadband tipping the Web from text to image; social-networking sites spreading the mesh of interconnection ever wider – the two cultures betray a common impulse. Celebrity and connectivity are both ways of becoming known. This is what the contemporary self wants. It wants to be recognized, wants to be connected: It wants to be visible. If not to the millions, on Survivor or Oprah, then hundreds, on Twitter or Facebook. This is the quality that validates us, this is how we become real to ourselves – by being seen by others. The great contemporary terror is anonymity.’ ~William Deresiewicz
Marketeers and propagandists are skilled at leveraging human psychology to exploit human nature. They utilize the study of the psyche to gain inroads into your behavior, and they employ this science as a tool for stoking insecurities and triggering urges.
They may be selling an idea, a lifestyle, a product, or a war, but, the pitch is the same: a false idol rises from the wastelands of the American dream, and is presented to the hordes as a well-packaged product. The celebrity’s life is a projection of a niche fantasy, and a following is built up around this fantasy, and the cult followers are steered toward whatever point of purchase.
And that’s what a cult is: “a system of religious veneration and devotion directed toward a particular figure or object.”
This kind of externalized validation serves as a power transfer. Your personal power is extracted and foisted onto a manufactured image in the matrix, and without realizing it, you’ve forfeited your power to influence the direction of your own life.
“The Fantasy of celebrity culture is not designed simply to entertain. It is designed to drain us emotionally, confuse us about our identity, make us blame ourselves for our predicament, condition us to chase illusions of fame and happiness, and keep us from fighting back.” – Chris Hedges
This is about usurping individuality in order to foster groupthink and hive consciousness. It’s also about creating a barrier between what you believe is possible for yourself and what chances you are willing to take in order to manifest a unique vision for your life.
You see, human beings are energetic creations, partly made of matter and partly made of spirit, but wholly malleable to the direction of the mind. We are affected by subtle energies, body language, electromagnetic energy, frequencies of light that we cannot see, sounds that we cannot hear, and a thousand other hidden cues. We are beings of energy, and much like a battery, we can can give or receive energy.
But the mind is at the center of it all. Whatever the mind entertains, the being creates.
When the mind fixes on an external idol, this innate power to form ourselves is transferred outside of our own locus of control, and where the mind could be centered on creating and expanding the self, it is instead focused on the fantasy of achieving an impossible ideal.
As journalist Jon Rappoport notes:
“If perception and thought can be channeled, directed, reduced, and weakened, then it doesn’t matter what humans do to resist other types of control. They will always go down the wrong path. They will always operate within limited and bounded territory. They will always ignore their own authentic power.” ~Jon Rappoport
The end game here is to keep us from accepting ourselves as worthy and perfect divine beings, and to disconnect us from our own potential. This is deep stuff, reaching far beyond the push to convert us into greedy, materialistic consumers. In a metaphysical sense it is a transfer of energy, and where once we were strong and full of promise, we are now helpless and content to observe as the world flits by.
What’s most dangerous to any system of control is for the individual to know their own strength and to speak their own language, as Chris Hedges puts it.
“That’s why I don’y own a television… and I work as hard as I can to distance myself from popular culture so that I can speak in my own language, no the one they give me.” ~Chris Hedges
Read more articles by Dylan Charles.